DigiSun

  Customer Lifecycle and Digital Channels Priorities As we know that Digital Marketing campaign consists of multiple digital marketing channels Like, SEO, SEM, SMO, Affiliate Marketing, Email Marketing, Mobile marketing and Content Marketing. You can make more out of digital marketing channels by using the right combination of various channels together at various stages of customer lifecycle.  For example:   Let’s say Robin has purchased a travel backpack and went through the “ Purchase stage of Customer Lifecycle” . Now he is in Post-Purchase Sale. Now this stage demands retargeting! Since Robin has the backpack now we want to sell a “travel water bottle” to him again (not to mention.. Don’t be pushy!) Great digital marketing can make a good use of display ads and content marketing.   Customer Lifecycle and Channels Priority What is the Awareness Stage? Awareness stage is the stage where the customer gets educated. At this stage a great digital campaign answe...

Are you small or mid-size business owners and want to take your business online, but don’t know “HOW” ? Not sure if your business can generate more revenue online? Then let me tell you that you are one step closer to “Big Change” ! Yeah the “Big Change”, that can make or break your business,  #SpoilerAlert , Before you proceed here is one thing that you must know! A good digital marketing campaign can help you generate more revenue online, but a bad digital campaign can not only cost you a huge amount of money but also it will destroy your brand value. So if you want to get into the realm of digital marketing, invest wisely.  ………. Alrighty then! So now you are ready to open the pandora's box!! What is Digital Marketing?  Digital marketing refers to marketing made possible with the help of Internet-enabled devices. Digital Marketing includes selling your products or services through Laptops, Desktops, Smart Phone, Tablets and other handheld devices. The purpose of digita...

  Search Engine Optimization Checklist 2020 No doubt till today Search Engine Optimization is a major player in the world of online marketing . SEO is a process of making website rank in search engine results for certain keywords. For example, if you are in the business of selling herbal remedies online then you may want to rank high for keywords like “buy herbal remedies online”.  Though SEO is a bit slow in getting results, it can bring great ROI as compared to other Digital Marketing channels like, Search Engine Marketing, Social Media Optimization and Affiliate Marketing.  You must have heard SEOs bragging about how change is the only thing that is consistent in SEO and may be that is the only true statement you ever heard from SEOs. What was working for SEOs 3 years ago may not work today.  but Why? …. Because Search Engines are getting smarter! Yes! Over the time search engines have to evolve and get smarter in order to get rid of results ranking because of s...