Digital Marketing and Small Businesses

Are you small or mid-size business owners and want to take your business online, but don’t know “HOW”? Not sure if your business can generate more revenue online? Then let me tell you that you are one step closer to “Big Change”! Yeah the “Big Change”, that can make or break your business, 

#SpoilerAlert, Before you proceed here is one thing that you must know! A good digital marketing campaign can help you generate more revenue online, but a bad digital campaign can not only cost you a huge amount of money but also it will destroy your brand value. So if you want to get into the realm of digital marketing, invest wisely. 

………. Alrighty then! So now you are ready to open the pandora's box!!

What is Digital Marketing? 

Digital marketing refers to marketing made possible with the help of Internet-enabled devices. Digital Marketing includes selling your products or services through Laptops, Desktops, Smart Phone, Tablets and other handheld devices. The purpose of digital marketing is to identify relevant marketing activities and channels to reach and influence your target audience. 

Characteristics of The Best Digital Marketing Campaign

A best digital marketing campaign clearly defines realistic goals that can be achieved. The Best digital marketing campaign can help you achieve goals against your competitors. The best digital campaigns include sufficient details about actions and tactics and these actions are going to help you achieve your goals. The best digital marketing campaign also includes a method to check the progress of the campaign to make sure the campaign is on the right track. 

Digital Marketing Channels

Digital marketing is not a single entity. It's a broad term which includes various channels. Digital marketing campaigns consist of either single or a combination of multiple channels.  Digital marketing campaign channels are as follow:

• Search Engine Optimization

• Search Engine Marketing

• Social Media Optimization

• Email Marketing

• Content Marketing

• Affiliate Marketing

• Mobile Marketing

The effective use of these various channels (either individually or in combination) depends on the stage in the customer lifecycle. 

What is Customer Lifecycle?

Customer lifecycle is a process of prospects converting into customers. An internet purchase can be divided into 4 different stages. It is pretty much like real life shopping in a way. You go around the market not buying anything… You take your time… Check “the thing” twice before making the payment. Similarly on the internet a customer takes time before buying anything. She/He checks other options available online, Look for more info about “the Thing” online, Want to get educated and see what others are saying about “the thing”.  The best digital marketing campaign targets customers at various stages of the life cycle with a combination of various channels all together. Customer Life Cycle stages are as follows: 

• Awareness Stage

• Consideration Stage

• Purchase Stage

• Post-Purchase Stage

Learn more about the customer life cycle and channel priority in this post.  

When to use Digital Marketing Campaign

 

Now that you know what is a digital marketing campaign?How can it help grow your business online? and what are the characteristics of the best digital marketing campaign. 

Now the million dollar question is...

When is the right time to invest in a digital marketing campaign? Following are some of the best reasons to invest in digital marketing campaigns. 

• Launching a New Product. 

• Brand Awareness.

• Increase Existing Product Sales.

• Seasonal Sale, Discounts promotion. 

So if you are a small or midsize business owner, and want to invest in a digital marketing campaign. Take your time and invest wisely. Remember you are at the awareness stage.